Back to selected work

Brand retail / e-commerceNov 2025–Now

Floraffeine

Flowers, coffee, and the freedom to make it personal.

Role
Brand designer & front-end implementer
Contribution
Visual identity, static marketing implementation, public-facing Laravel UI.
  • Brand identity
  • Laravel
  • E-commerce UX
  • Storefront UI
  • Logo design
  • Illustrator
  • Photoshop
Floraffeine film showing a bouquet, personalized wrapping, and a handwritten message.

Designed around choice.

My contribution connects visual identity, responsive marketing pages, and storefront UI. The experience makes room for different intentions: discovering a bouquet, choosing each stem, arranging a coffee pickup, or making flowers a recurring part of everyday life.

01 / Three ways in

A personal choice. A clear starting point.

An occasion, a particular flower, or simply a feeling. Guided suggestions, a bouquet builder, and a ready-made collection give each starting point a place.

Floraffeine portfolio presentation connecting the floral assistant, bouquet builder, and bouquet collection under one brand.

02 / Guided discovery

Begin with the person.

The floral assistant organizes the search around the recipient, occasion, feeling, preferred colors, and budget. A personal intention becomes a useful set of preferences, without requiring someone to know every flower first.

Floraffeine floral-assistant presentation showing recipient, color, occasion, feeling, and budget preferences.

03 / Bouquet building

Make it your own, stem by stem.

For people who already have something in mind, the builder makes the details tangible. Flowers, wrapping, accessories, and a personal message come together with quantities and a running total.

Floraffeine bouquet-builder presentation showing available flowers, selected stems, wrapping, accessories, a personal message, and the bouquet total.

04 / Coffee & collection

A small ritual, on your schedule.

Coffee belongs to the same experience. A pickup time and an optional message connect the digital choice with the moment someone walks into the store.

Floraffeine coffee-order presentation pairing a cappuccino with a pickup-time selector and an optional message.

05 / Subscriptions

Give the everyday a rhythm.

A recurring order keeps room for individual routines. Frequency, duration, preferred day, and delivery or store pickup can be considered together, making repetition a deliberate choice.

Floraffeine subscription presentation with frequency, duration, preferred day, address delivery, and store-pickup choices.

06 / One connected experience

Many ways to choose. One Floraffeine.

Guided discovery, hands-on creation, coffee, and subscriptions share one brand experience. Each journey has its own purpose, while familiar details connect the whole.

Floraffeine Couture portfolio overview connecting the floral assistant, manual bouquet builder, coffee, and subscriptions, dated 2025 to present.

The details make it personal.